![]() ![]() ![]() “Isn’t it annoying the way highlighter sometimes goes on the areas of your face that you don’t particularly want to highlight?” she asked. Her aim for the highlighter was to create a high-performance, multitasking product that could disguise flaws and create a flattering glow. So, if you are going to highlight every day, you may as well get benefits from it,” she said. She put the Filmexcel into the highlighter and said it “slightly tenses the skin - not that you feel it - but it has a very gentle effect of smoothing and it works overtime. She said she liked the makers of Filmexcel, because they had 25 years of experience in natural biopolymers, and were using two natural ingredients to create the second-skin mesh. She said she stumbled upon it in a distant area of the fair, “the one with all the raw ingredients and the machinery.” Courtesy of Kate PetersĪctive ingredients include tamarind indica seed, oat kernel extract and a biopolymer called Filmexcel which forms a mesh on the skin to “lift, tighten and smooth.”Įldridge said she discovered Filmexcel at Cosmoprof Asia in 2017 and had been eager to use it in her future skin care line. Lisa Eldridge is adding blush and highlighter to her line of lip colors. Having launched her direct-to-consumer beauty business with a limited-edition capsule of three True Velvet lipsticks in 2018 (and added different colors, textures and formulations since then) Eldridge is now moving into skin care with a range called Seamless Skin. “Butter doesn’t shine, so it doesn’t look like makeup.”Īs beauty speeds up, with trends bouncing around the world on TikTok, online sales pumping and sky-high valuations becoming a new normal for makeup artists and influencers alike, Eldridge is slowing down, poring over the past, and taking time to build her own, potentially billion-dollar brand. “I made the recipes and now understand why they used butter to create lip balm and salve,” declared Eldridge. She said she found the Victorians and their pursuit of natural beauty fascinating. Her experiments also allowed her to make discoveries, such as “glycerin is still the best humectant. To re-create the Venetian ceruse, which turned ladies’ faces a fashionable alabaster shade, Eldridge paid a visit to the research-focused Keele University, and worked with a pharmacist to make the exact recipe for the show.Įldridge said it made her think “’Why are women risking their lives for this? Is it like plastic surgery today?’ I don’t know the answer - but it’s interesting.” “I got pharmaceutical handbooks, and made everything from scratch,” said Eldridge during a Zoom interview in London. All the while Eldridge concocts the historic beauty formulas and re-creates the looks on herself and on a model. The first episode of “Makeup: A Glamorous History,” aired earlier this month with a look at the ostentatious, money-obsessed Georgians, who would happily smear poisonous lead paste on their faces if it would help snare them a rich husband, or sit for hours as servants loaded fatty pomade, powder and wigs onto their hair to create towering styles.Įldridge shot the series during lockdowns two and three in London and, in other episodes, she looks at the Victorians and their fixation with “natural” beauty, and how the look of the ’20s flappers mirrored the era’s freedoms. ![]()
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